This week’s theme: SEO is relevant to the big data I discussed last week. Before this week’s lecture, I did not have a deep understanding of SEO. Using the definition in the lecture, SEO is simply a way to make Google notice “you” (Lecture 10, 2022).
I further understood my audience through this week’s study and modified the website according to the obtained data.
Sam Hollingsworth said that SEO could help us understand macro market changes to understand consumer intentions in detail. I found that my user participation was meagre when I reviewed my analytics report. Before that, I tried to write a call to action sentence such as “post your views in the comment area below” or “do you have any ideas? Share them with me in the comment area” under each post. However, from the analysis results, it does not have much effect. However, after consulting my analytics report, another helpful information I got was the active time of my audience. This information includes a summary of nearly three months since I published my first blog. This makes me understand that the publishing time of the blog should be modified to the most active time of the target audience to promote participation. At the same time, I also noticed that many users use desktops as their browsing devices. This makes me pay more attention to the typesetting design in line with audiences’ web browsing habits.
Finally, I also learned from the 15 reasons why a business absolutely needs SEO that the article title is the most prominent and direct part of the optimization process. Therefore, the optimized keywords should appear in the title. I modified and adjusted some titles in my blog according to this situation. For example, try to limit the number of words in the title to 20 assignments, prioritize users’ search habits, and consider how to summarize the post’s content when writing the title.
Sam Hollingsworth. (2021, August 9). 15 reasons why your business absolutely needs seo. Search Engine Journal. Retrieved March 28, 2022, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
Suzanne Norman, 2022, Introducation to SEO.